I am entering a new
market, which is an aggregation play. The market is highly fragmented and
geographically diverse. There are some aggregators already in the market, but
they are all losing money. My strategy
is different and will be better in the long-term.
I pitched my first
investor and he was interested in investing if I did what the competition is
doing – chase volume at any cost. I explained
why my strategy was better in the long-term, but he wasn’t interested. His
terms were reasonable.
Do I take the offer
and follow the competition? Do I take the offer and follow my strategy? Do I
reject the offer and wait until I find an investor interested in my strategy?